Transforming underdogs into true challenger brands.
Strategic and practical marketing leadership
for founders and growing brands.
The edge your brand needs.
Most brands do not fail because of a bad product. They fail because nobody has agreed what the brand stands for, who it it really for or what winning looks like next.
I'm Michelle Zuther. For over twenty years, I've built and turned around FMCG, beauty, fashion and lifestyle brands. First inside large, multi-national organisations. Then inside founder-led businesses, where speed and instinct matter as much as process..
This combination is what Smart Moves will bring to your business, the rigour to build a brand properly and the pace to get it to market without losing progress along the way. Here is how we can work together…
Where do you need me?
-
Fractional Support
Need senior marketing leadership but not a full-time hire?
I embed into your business on an ongoing, part-time basis - running strategy, managing agencies, coaching your team, and getting the work done, for the days you actually need me.
jkdnjndlksnk;dklk;skl;dk;kdl;ks;kzdlkskdsd
-
Marketing Project
A fixed-scope project to build, launch or strengthen your brand – building your brand from scratch, planning your product launch or go-to-market strategy, or getting your brand ready for retail.
Choose the one you need or bring me in for all three.
-
Agency Partner
Agencies often need marketing thinking they don't have in-house - brand positioning, commercial framing and customer insight that grounds great creative in something more than a good idea.
Brought in project by project, as your briefs demand.
My successes.
8 brands built, repositioned or relaunched, each brought successfully to market
£3M in retail sales delivered within 18 months, from a standing start
#1 category ranking achieved through a full brand repositioning
3,300+ new stores secured across the UK, Australia and international retail partners
4 consecutive years of double-digit growth on a single repositioned brand
Let’s talk.
Book a free call and we will work out exactly what is holding your brand back, and what to do about it.
No hard sell, no jargon, just a straight conversation about your business.
Not ready for call? Drop me a message instead: