Terms & Conditions
Last updated: 01.09.2026

This Privacy Policy explains how Smart Moves Marketing Consultancy (“we”, “us” or “our”) collects, uses, stores, shares and protects personal data. We are committed to handling personal data lawfully, fairly and transparently, in accordance with the UK General Data ProtectionRegulation, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations, and other applicable privacy laws where relevant.

This policy applies when you visit our website, book a meeting, submit an enquiry or application form, communicate with us, subscribe to updates, engage our services, or otherwise interact with Smart Moves Marketing Consultancy.

1. Who we are

Data Controller: Smart Moves Marketing Consultancy

Website:www.smartmovesmarketing.com

Email:michelle-zuther@smart-movesmarketing.com

If you need to contact us by post in relation to a data protection matter, please email us first and we will provide an appropriate correspondence address where required. Smart Moves Marketing Consultancy provides strategic brand, marketing, partnership, retail, commercial and fractional senior marketing consultancy services for fashion, jewellery, beauty, lifestyle, premium, luxury, D2C and founder-led brands.

For the purposes of data protection law, Smart Moves Marketing Consultancy is the data controller for the personal data described in this policy.

2. Personal data we collect

We may collect and process the following types of personal data. Information you provide directly This may include: your name; business or brand name; job title or professional role; email address; phone number, if provided; website or social media handles; information submitted through enquiry, contact or application forms; information shared in emails, calls, documents, proposals, briefs or meetings; details about your business, brand, project, objectives, challenges, budget, timeline or commercial priorities; payment, billing or invoicing details where you become a client; any other information you voluntarily choose to share with us. Information collected automatically

When you visit our website, we may collect limited technical and usage information, such as: IP address or approximate location; browser type and version; device type; operating system; pages visited; time spent on the website; traffic source; interactions with forms, pages or content; cookie consent preferences.

This information may be collected through cookies, analytics tools, serverlogs or similar technologies. Please see our Cookie Policy for moreinformation.Information from third parties

We may receive information from third-party platforms or service providers, such as: website hosting providers; form tools; analytics providers;

CRM or project management systems; email marketing platforms; payment or accounting systems; social media platforms, where you interact with us; referral partners, where you have asked or permitted them to introduce you.Special category data We do not intentionally collect special category data through our website, such as health information, racial or ethnic origin, religious beliefs, political opinions, trade union membership, biometric data, genetic data, or information about sex life or sexual orientation. Please avoid sending special category data unless it is strictly necessary. If you choose to share such information voluntarily, we will handle it with appropriate care and only where we have a lawful basis to do so.

3. How we use personal data

We may use personal data to: respond to enquiries, applications and requests; assess whether our services are an appropriate fit for your brand orbusiness; arrange discovery calls, meetings or consultations; prepare proposals, scopes of work, agreements and invoices; deliver consultancy, strategy, marketing, partnership or commercial services; communicate with you about projects, retainers or potential collaborations; manage client relationships; improve our website, content, user journey and services; understand website performance and marketing effectiveness; send newsletters, updates or marketing communications where you have opted in or where we are legally permitted to do so; maintain records for business, tax, accounting and legal purposes; protect our business, website, systems and rights; comply with legal or regulatory obligations.

4. Lawful bases for processing

We only process personal data where we have a lawful basis to do so. Depending on the context, we may rely on: Contract - where processing is necessary to take steps before entering into a contract with you, or to perform a contract with you.

Legitimate interests -where processing is necessary for our legitimatebusiness interests, provided those interests are not overridden by your rights and freedoms. This may include responding to business enquiries, managing client relationships, improving services, protecting our business, and maintaining appropriate records. Consent - where you have given consent, such as for certain marketing communications or non-essential cookies. Legal obligation - where processing is necessary to comply with legal, tax, accounting or regulatory requirements. Establishment, exercise or defence of legal claims - where processing is necessary to protect our legal rights or respond to a dispute.

5. Enquiry and application forms

When you submit an enquiry, contact form or application form, we use theinformation you provide to review your request, understand your business, assess whether we may be able to support you, and respond appropriately. Submitting a form does not guarantee that we will be able to work together. We may use the information provided to decide whether there is a suitable alignment before offering a discovery call, proposal or nextstep. We may retain enquiry and application information for a reasonable period for business administration, relationship management, legal, record-keeping and follow-up purposes.

6. Marketing communications

We may send marketing communications, newsletters, updates or invitations if you have opted in, requested them, or where we are otherwise permitted by law to contact you in a business context. You can unsubscribe or opt out of marketing communications at any time by using the unsubscribe link, where available, or by contacting us at michelle-zuther@smart-movesmarketing.com We will not sell your personal data to third parties.

7. Cookies, analytics and website tracking

We use cookies and similar technologies to operate the website, understand website performance, improve the user experience, and, where applicable, measure marketing activity. We may use Google Analytics 4 or similar analytics tools. Google Analytics may use cookies or similar technologies to help us understand website use in aggregated reports. Google Analytics 4 does not log or store individual IP addresses from UK, EU or Swiss users. Where required, non-essential analytics, advertising or tracking cookies will only be used with your consent.

Please see our Cookie Policy for more detail about the cookies and technologies we may use.

8. Who we share personal data with

We may share personal data with trusted third parties who support ourbusiness operations, including: website hosting and maintenance providers; form, CRM and email systems; analytics providers; cloud storage and document management providers; accountants, bookkeepers and payment processors; professional advisers, such as lawyers or insurers; project management and communication tools; subcontractors or specialist collaborators, where required to deliver services and where appropriate safeguards are in place; regulators, authorities or legal bodies where required by law.

We only share personal data where necessary and appropriate. Where third parties process data on our behalf, we aim to ensure suitable contractual and security arrangements are in place.

9. International transfers

Some of the systems and service providers we use may process or storepersonal data outside the United Kingdom.

Where personal data is transferred internationally, we take steps designedto ensure appropriate safeguards are in place. These may includeadequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or other lawful transfer mechanisms.

10. How long we keep personal data

We keep personal data only for as long as necessary for the purposes for which it was collected, including business, legal, accounting, tax, reporting and record-keeping purposes. Typical retention periods may include: website analytics data: according to the retention settings of the relevant analytics provider; enquiry and application form data: for a reasonable period after the enquiry, unless a longer period is needed for relationship management, legal or business purposes; client and project records: for the duration of the relationship andfor up to six years afterwards, where required for legal, tax, accounting or contractual reasons; marketing data: until you unsubscribe, withdraw consent or we decide to stop contacting you; financial and invoice records: generally up to six years, in line with UK tax and accounting requirements. We may retain limited information where necessary to evidence that a request, objection, unsubscribe or deletion request has been handled.

11. How we protect personal dataWe take reasonable technical and organisational measures to protect personal data from unauthorised access, loss, misuse, alteration or disclosure. These measures may include: secure website connections using HTTPS; access controls; password protection; limited access to personal data; use of reputable service providers; secure storage and backup practices; appropriate internal confidentiality measures.

No online transmission or storage system can be guaranteed to be completely secure, but we take privacy and data protection seriously.

12. Your rights

Depending on your location and the applicable law, you may have rights in relation to your personal data, including the right to: request access to the personal data we hold about you; request correction of inaccurate or incomplete data; request deletion of your personal data in certain circumstances; request restriction of processing; object to processing based on legitimate interests; object to direct marketing; withdraw consent where processing is based on consent; request data portability in certain circumstances; lodge a complaint with a data protection authority. To exercise your rights, please contact michelle-zuther@smart-movesmarketing.com

We may need to verify your identity before responding to certain requests.

13. Complaints

If you are concerned about how we handle your personal data, please contact us first so we can try to resolve the matter.

You also have the right to complain to the UK Information Commissioner’s Office.

14. Children’s privacy

Our website and services are intended for business and professional audiences. They are not directed at children. We do not knowingly collect personal data from children. If you believe achild has provided personal data to us, please contact us so we can take appropriate action.

15. Automated decision-making

We do not use personal data submitted through this website to make solely automated decisions that have legal or similarly significant effects.

16. Links to other websites

Our website may include links to third-party websites, platforms or social media pages. We are not responsible for the privacy practices, cookie practices orcontent of third-party websites. We recommend reviewing the privacy policy of any external site you visit.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, regulatory guidance, our services, the tools we use, or the way we process personal data.

The latest version will always be published on this page, with the updated date shown above.

18. Form Data

When you submit an enquiry or application form, we may collect information about your business, project goals, budget range, timeline, business stage, team structure, service requirements and any other information you choose to provide. This is used to assess fit, respond toyour enquiry, prepare for any introductory call and determine whether our services may be appropriate.

19. Contact

For questions about this Privacy Policy or how your personal data is handled, please contact: Smart Moves Marketing

Consultancy Email: michelle-zuther@smart-movesmarketing.com

If you need to contact us by post in relation to a data protection matter, please email us first and we will provide an appropriate correspondence address where required.