This Cookie Policy explains how Smart Moves Marketing Consultancy (“we”, “us” or “our”) uses cookies and similar technologies on http://www.smart-movesmarketing.com  

This policy should be read alongside our Privacy Policy, which explains how we collect, use, store and protect personal data. 

We use cookies and similar technologies to make our website work, keep it secure, understand how visitors use the site, improve the experience, and, where applicable, measure the effectiveness of marketing activity. 

1. What are cookies? 

Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember certain choices, understand how people use the site, and support security, analytics and marketing activity. 

Cookies may be: 

Session cookies - temporary cookies that are deleted when you close your browser. 

Persistent cookies - cookies that remain on your device for a set period, unless deleted earlier. 

First-party cookies - cookies set directly by our website. 

Third-party cookies - cookies set by external providers whose tools or services are used on our website. 

Similar technologies may include pixels, tags, scripts, local storage, browser storage, device identifiers and other technologies that store information on, or access information from, your device. 

2. How we use cookies 

We may use the following categories of cookies and similar technologies. 

Strictly necessary cookies 

These cookies are required for the website to function correctly. They may support core features such as page navigation, security, form submission, fraud prevention, load balancing, cookie preference storage and website accessibility. 

These cookies do not usually require consent because they are necessary to provide the website service you have requested. 

Examples may include: 

Analytics and performance cookies 

These cookies help us understand how visitors find and use the website, including which pages are visited, how long visitors spend on the site, which content is most useful, and whether there are any technical issues. 

We may use Google Analytics 4 or similar analytics tools to understand website performance and improve the relevance, clarity and quality of our content. 

Analytics cookies may collect information such as: 

• pages visited; 

• approximate location, such as city or country; 

• device and browser type; 

• traffic source; 

• time spent on the website; 

• interactions with website content. 

Where required, analytics cookies will only be used with your consent. If you reject analytics cookies, we will not use them to measure your visit in this way. 

Examples may include: 

Google Analytics 4 does not log or store individual IP addresses from UK, EU or Swiss users, but it may still use cookies or similar technologies to provide analytics reporting. We do not use Google Analytics to identify individual website visitors. 

Functional cookies 

Functional cookies help the website remember choices or improve your experience, such as display preferences, form progress, embedded content settings or user experience customisation. 

Where these cookies are not strictly necessary, we will ask for your consent or provide a clear way for you to object, depending on the applicable legal requirement. 

Examples may include: 

Marketing, advertising and tracking cookies 

If we use advertising, remarketing, retargeting, conversion tracking, social media pixels or similar tools, these technologies may help us understand campaign performance, measure enquiries, build audiences, or show relevant advertising on third-party platforms. 

These cookies and technologies will only be used where you have given consent. 

Examples may include: 

If we do not currently use advertising or retargeting cookies, this section applies only if such tools are introduced in the future. They will not be activated without the appropriate consent mechanism. 

3. Google tools 

We may use Google tools, including Google Analytics 4 and Google Search Console. 

Google Analytics helps us understand how visitors use the website. Google may use cookies or similar technologies to provide analytics reports. We use this information in an aggregated way to improve the website, content and user journey. 

Google Search Console helps us understand how the website appears in Google Search, including search performance, indexing and technical search issues. Google Search Console does not place tracking cookies on visitors through our website in the same way as Google Analytics. 

Where Google Analytics, Google Ads or other Google tags require consent, these tools should only be activated after the relevant cookie consent has been given. 

4. Embedded content and third-party platforms 

Our website may include links to, or embedded content from, third-party platforms such as LinkedIn, Instagram, Google, YouTube, Calendly, email marketing platforms, CRM systems, form tools or other service providers. 

When you interact with third-party content, those providers may collect information about your device, browser, IP address, interactions or account activity, depending on their own privacy and cookie policies. 

We are not responsible for the privacy or cookie practices of third-party websites or platforms. We recommend reviewing their policies before interacting with them. 

5. Consent and your choices 

When you first visit our website, you may be shown a cookie banner or preference centre. 

Where consent is required, you should be able to: 

• accept all non-essential cookies; 

• reject all non-essential cookies; 

• choose which categories of cookies to allow; 

• change or withdraw your preferences at any time. 

You can withdraw or update your cookie choices by using the cookie settings link or button on our website, where available. 

You can also manage cookies through your browser settings. Most browsers allow you to block, delete or restrict cookies. Please note that blocking strictly necessary cookies may affect how the website works. 

6. International visitors 

Our website is operated from the United Kingdom but may be accessed by visitors from other countries. 

Where applicable, we aim to respect relevant privacy and cookie requirements, including UK GDPR, PECR, EU GDPR/ePrivacy rules, and other international privacy laws that may apply depending on your location. 

7. Changes to this Cookie Policy 

We may update this Cookie Policy from time to time to reflect changes in law, regulatory guidance, technology, the tools we use, or the way our website operates. 

The latest version will always be published on this page. 

8. Contact 

If you have any questions about this Cookie Policy or how we use cookies and similar technologies, please contact: 

Smart Moves Marketing Consultancy  Email: michelle-zuther@smart-movesmarketing.com