Sales aren’t where they should be?
Let’s work out why.
Fast diagnosis, practical advice and fixes you can act on, backed by over 20 years of marketing and retail experience.
Costs are up. Customers think twice before they spend. And when things are tight, wasted effort costs more than it did.
I have spent more than 20 years working out why brands aren’t selling, and fixing it. I took a declining brand into four consecutive years of double-digit growth. I led a turnaround at an accessories brand that grew its flagship retail store sales by 16% and ecommerce traffic by 20% in a year.
The scale changes. My approach doesn’t.
Experience is what makes this quick. I’ve seen where sales go missing many times over, so I don’t need weeks to find it.
Running a local business has got harder.
Is this for you?
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When sales slow
The instinct is to do more. More social. More adverts. A new website. Another price promotion.Sometimes that is exactly right. Sometimes the real problem is somewhere else entirely, and no amount of extra marketing fixes it.
I look at your business first. Then, we invest your time and money where it will move something, whether it is your awareness, visibility or sales.
If this is your business, let’s work out why.
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A good fit
You run a local or community-based business and:sales, bookings or enquiries are falling, flat or short of potential
plenty of people show interest, but not enough buy, book or come back
a new launch hasn’t performed
you want an outside view without a big consultancy investment
you are ready to act once we know what is wrong
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Probably not for you
You simply need someone to:run your social media
build a website
produce design work
act as a cut-price outsourced marketing team
I can tell you when you need one of those, and who to ask. If the real problem is your lease, cash flow or how your business runs, I will also say so. I am not the person to fix it.
How I look at the problem.
Before any advice, I get to know your business. What you sell, where the money really comes from and what success looks like. Then three questions show me where to look first.
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Local visibility, footfall, search, AI, reviews, word of mouth, your shopfront, how people hear about you at all.
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They have found you. Now what makes them pick you over the business next door, or the option online? Proposition, pricing, presentation, experience.
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The first sale is only half the job. Conversion, spend, rebooking, repeat business, whether you capture anything that brings them back.
What this will look like depends on your business.
In a shop, it is your footfall, the window, your product range and basket size.
In a salon, studio or class, it is how people find you, why they book and whether they rebook.
In a cafe or restaurant, it is local search, atmosphere, spend per head and return visits.
In a trade or service business, it is how enquiries arrive, why people trust you and how many turn into jobs
or referrals.
A diagnosis can turn up ten weaknesses. I am not here to hand you ten jobs. I am here to find the 3-5 weaknesses that are really costing you sales, and start there.
Building and repositioning the brands people choose, plus running the retail environments where they decide to buy.
I have worked on both sides of the sale.
brands built or successfully repositioned
8
new retail doors secured
3,300+
points of retail managed directly
44
retail sales in 18 months from a standing start
£3m
I am Michelle Zuther, a brand, marketing and retail consultant who helps local businesses. Marketing is more than social media. Here is how I can support you:
What I help with.
Your brand and offer.
What you sell, who it is for and why they choose you over the business next door. Your brand, positioning, your messaging, pricing and how you look.Getting found.
How local customers hear about you, from your shop window and Google listing to reviews, word of mouth, newsletters, emails, advertising and where social media fits.Bringing people back.
The booking, buying and follow-up that turn first-time customers into regulars, in your shop, studio, café or online.A plan you can run.
A practical marketing plan for the next twelve months, with trusted specialists for design, websites or content when you need them.
Not sure which of these you need?
Tell me what is happening on a free call, and I will tell you honestly whether I can help, and how.
How we can work together.
GET STARTED
Local Growth Diagnostic
£250
For when something is not working and you
are not sure where.
A short questionnaire
A review of your (potential) customer journey
One focused 3 hour working session
Your top 3-5 priorities in writing within 2 working days
Before we meet, I will research your customer journey, your competitors and every point where a customer touches your business. In
the session we work through the 3 questions together, using your answers and
my research. You leave knowing what is getting in the way and what to tackle first.
WHEN YOU WANT THE WORK DONE
Local Growth Sprint
priced to the scope of
the work
For when you want the problem found and fixed, in one project.
A diagnosis and then the top 2-3 fixes most likely to drive awareness and sales
Scope and price agreed before you
commitI lead all the work, bringing in additional specialists if needed
A review 4 weeks after completion
Depending on what the diagnosis finds, I may rewrite your proposition, improve your customer communications, build a clearer path from enquiry or booking to sale, improve your website, build a loyalty or word-of-mouth programme, or develop a local marketing push. Four weeks on, we will review what is working and what to do next.
WHEN YOU WANT ONGOING SUPPORT
Local Growth Support
£250
per 3-hour session
For when you want ongoing marketing support, without a full-time hire.
As and when a challenge or opportunity comes up
Or, regular sessions
You set the agenda. We work through it together.
New to me? Your first session starts with a diagnosis.
Use it to review a new campaign, sense-check an idea, work through a problem or plan the next quarter. Think of it as a marketing lead for the days you need one, without a full-time hire.
More customers choosing you.
More of them spending.
More of them coming back.
Our first conversation is free, and it works both ways. I want to know I can genuinely help.
You should know I am worth your time.
You deal with me directly.
Not ready for a call? Email me at: