Fractional Leadership.
Depending on marketing without knowing what it's actually doing for the business? Or watching decisions get made reactively because no one senior is holding the whole picture together?
Fractional Leadership means senior marketing leadership on a part-time basis, not a full-time hire, and not a freelancer picking up tasks here and there. I own the strategy behind your brand and its marketing, priorities, budgets, agencies and teams, for the days each month you actually need me.
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Consumer-facing brands in beauty, skincare, personal care, fashion, FMCG, CPG or lifestyle, at start-up or scale-up stage
Founders ready to hand over strategic ownership of their marketing, not just tasks
Businesses with some activity already in motion that need direction and discipline
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B2B-focused organisations
Pre-revenue businesses still finding product-market fit
Execution-only support, or a short-term project, this is a leadership relationship, not a sprint
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Direct access throughout. No account handlers between us.
Engagements run a minimum of 16 weeks with a two-week diagnostic first then embedded leadership. -
The same experience that built a brand from zero and lead marketing at multi-national organisations means I can recognise the patterns fast and can move quickly to course correct your marketing.
I work with a maximum of four clients at a time, so you get real depth and attention, not a slice of my time split a dozen ways. -
From £3,600 a month for six days (depending on the size and complexity of your business).
