Building Your Launch

Not sure your go-to-market plan would hold up to a hard look from an investor? Or trading already, without a clear read on where your spend should go, and when?

This is exactly what Build Your Launch exists to fix, not just which channels you use, but how you show up in them, when, and with how much weight behind each moment.

    • FMCG, Beauty, skincare, personal care, fashion, retail and lifestyle brands preparing to launch, or already trading without a plan that ties spend, activation and channels together

    • Founders who need the commercial reality tested before committing budget to campaigns or activity

    • Businesses wanting a growth plan that holds up to investor scrutiny, not just an internal wishlist

    • B2B-focused organisations

    • Pre-revenue businesses without a product or proposition ready to take to market

    • Ongoing embedded support, Fractional Leadership is the better fit for that

  • Over 1,050 products launched across a career, 360-degree campaign planning across every touchpoint from TV to e-commerce, and a brand built from zero to £3m at retail in eighteen months.

  • From £5,800 for a six-week program

Two ways I can improve your launch.

  • 1. Growth Strategy & Plan

    Building from scratch or trading already without a plan that adds up? This project will start with the commercial foundation - unit costings and margin - before a single pound of spend gets allocated.

    From here, a go-to-market framework, which moments earn real promotional weight, where the budget goes, and in what order. You walk away with a rolling 12-month calendar of key brand moments, detailing what you should be doing, where, when and what success looks like.

    • Commercial review of unit economics and margin structure

    • A go-to-market framework with channels sequenced, not just listed

    • A rolling 12-month calendar, with the next 3-6 months detailed

  • 2. Growth Strategy, Plan & Partner Selection


    Have the plan but not the people or capacity to deliver it?

    This project starts with everything in Growth Strategy & Plan - a thorough commercial review, a go-to-market framework and a rolling 12 month calendar plus shortlisting, briefing and evaluating the right execution partners for the work. You walk away with a plan and the right people ready to deliver it.

    • Everything in Growth Strategy & Plan

    • Partner shortlisting, briefing and evaluation

    • Onboarding support for whoever you choose

A free 30-minute call is the easiest way to find out, or book a Strategic Session for a deeper, working look at the problem itself.

Still not sure where to start?

Book your free call